Our Story

Born with a thousand questions in mind, made it difficult to accept the status quo from healthcare organizations. Having seen the healthcare system from the next of kin to a healthcare employee, Sigrid Berge van Rooijen saw how important healthcare was, and still is, to society. 

 

However, systems were inefficient, patient prioritization impacted equity, and healthcare professionals did not have enough time to fully understand the patient's needs. Healthcare needs improvement.

 

Many innovations can support this improvement, and the latest AI wave reflects this. AI innovations are crucial to addressing challenges in healthcare, but without the right approach, organizations risk doing more harm and hurting trust in innovations.

 

Today, supporting organizations to understand the impact AI can have in healthcare, and which steps to take to make sure AI can be implemented ethically.